Redesigning a Delta Airlines boarding pass
The Idea
As a part of our development in the Visual Language class in the second week, we had to redesign an airline ticket from Delta Airlines.
Hierarchy of Elements
In terms of hierarchy I tried to relay the nominal data towards the left side of the ticket, with most of the numerical data is towards the center. I set a dark bar across the first upper third section to display the most important data you need when you’re trying to find your way through the airport.
Type
For the font type I used Helvetica, commonly used for information display format, commonly used because of it’s fixed width and legibility. For each information displayed we have a descriptive title with a font size of 28, and it’s corresponding data is precisely half the size. After testing on print, I found that 10 was the minimum font size for the text to be actually legible at a reading distance. That’s why the “stub” has this minimum as it’s font size.
Color system
Besides the Delta Airlines style guide determined blue and red, I chose a grayscale for the rest of the boarding pass. This was done so the background and the text could have a nice contrast.
Thanks for reading!